Tuesday, June 25, 2013

How To Sell Wine With Passion

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By Kathy Kaufman


To be able to sell wine, you have to know what you are doing. There are lots of wines available on the market and some of these are specialties. You have to know the differences between French wines and those which come from California, for example. You have to know about the different grape types and colors.

There are lots of different types of wines that you can think of selling. Some will be imported and others are local. You may even want to specialize in red, white or rose. However, whatever you are selling, you have to realize that this is something that you must have a lot of knowledge in, otherwise your clients and customers will start to smell a rat.

Wine is not cheap, especially when it comes to those from the countries like France and Spain, so people will take time to decide. You can have a couple of different types available. Those from South Africa are often cheaper. You will also find that they are also less expensive and many people rave about these wines.

They may want something with a fruity taste or something sweet. You can't just point them in the direction where they should go. You have to be a little more helpful than that. It is important to guide them, because they may not know anything about wines, and this is where you come in. You can't trick them, like a lot of people do.

The best way of learning about different wines is by tasting them. There is a specific way of tasting wines and this is what you have to get used to doing. A lot of people don't believe in this and they almost think that this is an arrogant approach, but there is a methodical way that you need to understand this. You need to understand the differences.

Some people who work at a winery, will not only be involved with the selling of the wines, but they also have to give tours. For this to happen, you have to know a lot about the history and about the estate. All of the basics work the same generally, but there will be extras that need to be added in, depending on where you are working.

Once you have passed this step, you may want to go to the next level. Wineries are always looking for people with superior knowledge that can offer customers something genuine. For this, you may have to give them more of an education, so this is definitely a step further, but if this is your hobby, you will really enjoy it.

Whether you decide to sell wine at a winery or in a specialized wine shop, there is no doubt; you really have to have expert knowledge. Of course, the best way to learn is through experience. You may even want to volunteer in the beginning because this is really going to help you get ahead before you start giving more advice and learning about all of the wines.




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