Friday, June 17, 2016

The Growth Of The American Food Network

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By Scott Nelson


This is a basic cable and satellite television channel that was operates both in the and other parts of the world airing food and cooking related programs . It was among the first international television channels that had programs related to cooking. The American Food Network has been having an increasing viewing and by 2015 America alone had over 96 million viewers.

It was developed in the early 1990s as the TV Food Network but has changed its brand name to the Food Network. It has got two distinct ownerships; that is 70% by Scripps Network Interactive and 30% by Tribune Cable Venture though Scripps Network mainly directs it.

In ensuring that they tap the maximum out of their targeted audience, they opted to have two different categories of their programs. One is the Food Network in the Kitchen, which is only aired during the day that is directly related to foods and cooking. Also, there is the Night time show aired at night involving exceptional entertainment food related programs.

The programs aired are very exciting and captivating ensuring there is an increasing audience. There are a series of programs that aired during the day as mentioned earlier. They are hosted by chefs who have a good reputation for their kitchen skills. They usually showcase their cooking skills for different foreign recipes and even the various ways of preparing the most common meals.

Also, there are programs where the viewers are impacted with skills of preparing the important local meals but in unique ways. Most households have appreciated such programs since it makes the foods that they are used to more tasty.

The management had studied their market and realized that most of the viewers are not into their programs because of wanting to be good cooks but for the fun of watching the cooking done by the experienced chefs. Therefore, the management opted to increase the number of programs that were mainly for entertainment but still food related.

Cooking competition programs have led the ranks of the entertainment programs on Food Network. These programs are very competitive with the winner receiving a grand prize. Several cooks are made to compete by preparing a meal using given ingredients over a given time span with the judges there ready to determine who is the best.

Since the competition programs are the bestselling, their number has steadily been on the rise with 2 in 2005 to 16 in 2015. Programs like this, Star Guy, Guys Grocery Games just naming a few have continued to add more fans with time. This has increased the market for the channel hence increasing the annual profits that are made making it the most profitable channel.

To add on their increase market demand, there are other realities shows that they schedule and also documentaries. Their increased demand has been increasing their annual revenues making them be among the leading television networks in the US. To add on to this, efforts have been made to tap into the young market which consist of a considerable number of their viewers by designing video games that attract them, and motivates them to watch their programs.




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